Educating people to increase road traffic safety

Rule no.1

We want to make traffic safer, more comfortable and more affordable for everybody! This means huge investments on the infrastructural side (thousands of work hours of planning and design) but how could you enforce the changing rules if not spending on the additional education and communication projects. This could sound obvious but it must be underlined that human behaviour is the real root cause of most of road traffic conflicts.

Educating children

With Bike to School campaigns and Traffic parks.

Teaching high-school students and adults

I think we can agree that a creative and good quality video can bring through the message easily and can be continuously active on Utube or Vimeo. Here comes two great videos from the USA what tries to explain the new kinds of cycling facilities.

Involving police!

The Asheville Police Department is training officers on bicycle maneuvering techniques the week of June 2 as it rejuvenates its bicycle patrols in the city.

A brief history and introduction to the International Police Mountain Bike Association (IPMBA), providing world-class training and resources to public safety cyclists since 1991. Visit http://www.ipmba.org to learn more.

Changing travel behaviours

Once we got socialized in our cultural (historical) context, we are driven by habits and our perception of our alternative solutions. It sounds easy to change… but in order to convince my neighbours there really must be a diverse and intermodal transportation system. At this point things are more about psychology.

There are several case studies and campaign schemes available on the internet. Here are some European projects in what I got involved:

• Cycling Awareness Raising and MArketing – CARMA
• Active Access – Encouraging Active Travel for Short Trips to Improve Health and the Local Economy
• LifeCycle – How to run a cycling action?

This video shows Budapest in 2010 when over 30.000 people came together for a bike parade. The event is held twice a year since 2005, on the Earth Day in April and the Car Free Day in September.

City Of Joy from daniel fiantok on Vimeo.

Finally, another Streetfilms production from the movement ‘Guadalajara 2020’, Mexico. Good so see these local movements how they can transform the city into spaces full of people chatting, walking, playing on a music instrument, and activities that are enrichening our lives in general. Restrict motorized traffic!

Guadalajara’s Via RecreActiva – The World’s Most Transformative Ciclovia from Streetfilms on Vimeo.

The Dutch Cycling Embassy in Budapest #3

Today you can meet Marc von Woudenberg, also known as Mr. Amsterdamized. The man who has once seen the burning man :) Marc runs the consultancy Amsterdamize.

Here comes our conversation when we met in Budapest, September 2012.

“I am here in Budapest because I was invited by the Embassy [the Dutch] and the Hungarian Cyclists’ Club to have a talk about the history of cycling the Netherlands and how it relates to Budapest and Hungary and how we can actually help. And it has been really interesting being here. I’ve been here before but now really in this capacity it’s very interesting.”

 You mentioned marketing and communication yesterday. What do you think? Which departments at a municipality or local government need to cooperate or necessarily be involved…?

“Be involved? Well. Coming from the Netherlands and knowing history and knowing how it works now… You cannot do any marketing communication or promotion if it is not really there (all the stuff that’s needed). There are different things that are needed to make a city bicycle friendly, so in the Netherlands now after 30 years of developing most of it, it’s a combination of traffic and city planning. That’s what it is in the Netherlands. When it comes to physical changes it’s about redesigning streets. Rethinking how people move about in a city. Who could go into a city? Like big trucks or heavy traffic in general, there you need to divert traffic or redesign certain areas in the city. So where I come from there is the professional concerning traffic planning and urban planning joined together basically. It’s interactive! And based on that when actually it’s implemented it’s being promoted. Because we cannot promote cycling saying it’s a lovely thing to do when there’s no way that people can actually do it. Because that would be lying. So it’s basically a very practical cooperation between planning and promotion. So It’s all about everyday life. I told you that. We were speaking about that at the forum [on the day before] that promotion needs to be based on reality. Based on everyday life based on convenience and then we use a little humor we use, you know behavioral things like what people expect but what you actually tell them, there are different ways but there is never one thing! You can never have a silver bullet trying to change the city into a bike friendly city. There are different measures are needed. Co operations are needed. Partners are really needed. And everybody needs to be involved.”

Additionally, I need to mention Marc’s video what he did for the Dutch Cycling Embassy.

Cycling For Everyone from Dutch Cycling Embassy on Vimeo.

Reflections From an Engineer on Advocacy for Transportation Reform

Have you ever felt that communication between politicians, advocates, city planners and department leaders faces huge barriers just because of the very different background and aspects they have? Well, I did and since that I always try to keep in mind, that it’s always the receiver who perceives the message and we shall be aware using the proper language “encryption” to keep a nice and friendly atmosphere around us.

There was an urban and mobility design conference called Pro Walk/Pro Bike: Pro Place 2012 six weeks ago in the United States. Although I have not attended the conference, I think it could be nice for all planners, advocates and other stakeholders to read this feedback letter from Bryan D. Jones (Deputy Director of Transportation Department in City of Carlsbad, USA).

It was published by Gary Toth at the Project for Public Spaces’s blog. The letter partly refers to the venue but has a lot more between the lines.

I might suggest that we can focus on changing to a culture of Active Transportation by changing the language and conversations. We need to identify and LISTEN to what our allies’ and perceived enemies’ objectives are. We should not just be talking, but SHOWING how effective our alternatives are through implementation—even at a small scale—with consistency, which can build a lot of momentum. However this requires us to CONNECT PEOPLE. A title I might suggest for 2014–I heard this “connection” discussion in April Economides presentation about her team’s success in Long Beach with Bicycle Friendly Business Districts. She changed perceptions by changing the language and conversations with people that were against bikes. While her passion is green stuff, she understood the passion of many of the business owners was also “green” $tuff! She spoke with them about the pro$perity of welcoming bike riders into their business districts, and did a lot of listening to their concerns and objectives.

 

Get yourself a coffee and click to read the full letter from  Bryan D. Jones.