We want to make traffic safer, more comfortable and more affordable for everybody! This means huge investments on the infrastructural side (thousands of work hours of planning and design) but how could you enforce the changing rules if not spending on the additional education and communication projects. This could sound obvious but it must be underlined that human behaviour is the real root cause of most of road traffic conflicts.
With Bike to School campaigns and Traffic parks.
Teaching high-school students and adults
I think we can agree that a creative and good quality video can bring through the message easily and can be continuously active on Utube or Vimeo. Here comes two great videos from the USA what tries to explain the new kinds of cycling facilities.
The Asheville Police Department is training officers on bicycle maneuvering techniques the week of June 2 as it rejuvenates its bicycle patrols in the city.
A brief history and introduction to the International Police Mountain Bike Association (IPMBA), providing world-class training and resources to public safety cyclists since 1991. Visit http://www.ipmba.org to learn more.
Changing travel behaviours
Once we got socialized in our cultural (historical) context, we are driven by habits and our perception of our alternative solutions. It sounds easy to change… but in order to convince my neighbours there really must be a diverse and intermodal transportation system. At this point things are more about psychology.
There are several case studies and campaign schemes available on the internet. Here are some European projects in what I got involved:
- Cycling Awareness Raising and MArketing – CARMA
- Active Access – Encouraging Active Travel for Short Trips to Improve Health and the Local Economy
- LifeCycle – How to run a cycling action?
This video shows Budapest in 2010 when over 30.000 people came together for a bike parade. The event is held twice a year since 2005, on the Earth Day in April and the Car Free Day in September.
Finally, another Streetfilms production from the movement ‘Guadalajara 2020’, Mexico. Good so see these local movements how they can transform the city into spaces full of people chatting, walking, playing on a music instrument, and activities that are enrichening our lives in general. Restrict motorized traffic!